Coca-Cola launches instant coffee in Japan

Drinks 30/05/2021
K. Hernandez

Coca-Cola is a brand that has established itself in the market with great success, especially due to the capacity with which this firm has expanded its product catalog to the extent of having to get rid of some of them, due to the length of this catalog. it has become.

The soft drink firm has expanded its catalog to the instant coffee segment and its proposal should concern Nescafé, a leading brand in the segment, since the soft drink company has introduced its instant coffee and tea proposal in Japan with the sale of bags containing each of them 15 cubes that compact dehydrated ingredients, which in contact with water become drinks.

The genius of their line called "1,2, Cube" is that they stop using tea bags and also that you take advantage of the bottle of water that you have on hand, because in this way you can easily dissolve each of the cubes that include the new Coca-Cola packages.

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